Selling directly to consumers is an effective strategy to achieve higher conversion ratios for ecommerce businesses. Direct selling gives more power to the brands to minimize inefficiencies that arise in the traditional supply chain. With e-commerce sales projected to hit 7.4 trillion dollars by 2025, there is a lot of untapped potential for consumer brands...
E-commerce industry has garnered a lot of popularity among consumers since 2010. Consumers are getting more comfortable with to shop online. Looking back from 2014, the e-commerce global market has grown from USD1.3 trillion to USD 4.9 trillion in 2021; partly due to induced demand as a result of Covid – 19 restrictions. E-commerce platforms...
The term industrial revolution used to represent the economic transformation that Britain went through in the 18th to 19th Century. However, as time went by, the term started to represent the process of economic transformation as opposed to a period of time. This economic transformation that the term represents is characterized by technological, cultural and...
A platform is an avenue of exchange where vendors and consumers are able to exchange information, goods or services. In addition, the community that interacts within the platform is as well part of the platform. The community is a key element of a digital platform as the most successful platforms have been able to capture...
In the recent years, the global financial sector has experienced rapid development of new financial products and intermediaries such as Decentralized Finance (DeFi). This is in a bid to meet the varying needs for investors and consumers in different demographics; with countries racing to bridge the financial inclusion gap. Decentralized Finance (DeFi) is a fast-developing...
Technological advances have made exponential leaps and bounds over the last decade. By 2025, the interaction between humans and machines will be as standard as the corporate balance sheet. Employees shall be able to leverage the power of real-time data to aid their decision making. According to Cindi Howson at the MIT Chief Data Officer...
Intellectual property (IP) are creations of the mind such as inventions, designs or symbols that give the owners the ability to earn financially from their creations; as well as to protect these creations from exploitation. These intangible assets can be owned by a company or an individual and are enforceable by law. The systems that...
The Covid-19 pandemic has been a major catalyst in the surge of technological innovations and adoptions worldwide. Some would refer to this moment as the “tech-celeration” moment that has leapfrogged digital innovations. Some sources would argue that 5 years’ worth of technological advances were adopted in just 5 months. Taking a closer look at the...
According to the Organization for Economic Co-operation and Development (OECD), digital trade has been impactful in connecting many businesses to consumers at a global level. Digital trade has significantly cut the costs of cross-border transactions, promoted coordination amongst value chains globally, and encouraged diffusion of technologies and ideas through innovations. By definition, digital trade entails...