Textile & FashionOctober 27, 2022by fiecon
Social Commerce and the Potential for Fashion Industry in Kenya
COVID-19 Pandemic was a blessing in disguise for the fashion industry as the use of social media to discover and shop for clothing gained traction. According to the State of Fashion 2022 Report by McKinsey, 74% of consumers are more confident to shop online through social media channels than they would have before COVID-19, with...