Fie Insights

The progression from the Agrarian Revolution to the Fourth Industrial Revolution represents pivotal milestones in human history, marked by profound shifts in technology, economics, and society. To provide a comprehensive understanding of these transformative periods, we offer the following summary: Agrarian Revolution (circa 10,000 BCE): The Agrarian Revolution, also known as the Neolithic Revolution, marked...

Airbnb and Uber are examples of a two-sided marketplace that really works. But they’re the exception, not the rule. This type of business is hard to build and grow unless you tackle a couple of fundamental issues at the outset. Two-sided marketplaces have become one of the most popular types of online business models, attracting...

The omnichannel way is the only way Many digital and traditional store companies employ un-optimized marketing strategies. These strategies usually deploy several marketing campaigns geared towards customer acquisition and retention. However, many of these campaigns are disjoint in the customer’s journey, from awareness to repeat purchases. In recent years, we have noticed both parties (digital...

E-commerce has experienced an exponential growth curve over the last decade. Consumers are now more than ever comfortable with buying commodities and making payments online. As a response, companies have been actively looking for ways to pivot their business models to align with the new normal. As a result, subscription-based businesses have grew by 300%...

Selling directly to consumers is an effective strategy to achieve higher conversion ratios for ecommerce businesses. Direct selling gives more power to the brands to minimize inefficiencies that arise in the traditional supply chain. With e-commerce sales projected to hit 7.4 trillion dollars by 2025, there is a lot of untapped potential for consumer brands...

E-commerce industry has garnered a lot of popularity among consumers since 2010. Consumers are getting more comfortable with to shop online. Looking back from 2014, the e-commerce global market has grown from USD1.3 trillion to USD 4.9 trillion in 2021; partly due to induced demand as a result of Covid – 19 restrictions. E-commerce platforms...

A platform is an avenue of exchange where vendors and consumers are able to exchange information, goods or services. In addition, the community that interacts within the platform is as well part of the platform. The community is a key element of a digital platform as the most successful platforms have been able to capture...

Technological advances have made exponential leaps and bounds over the last decade. By 2025, the interaction between humans and machines will be as standard as the corporate balance sheet. Employees shall be able to leverage the power of real-time data to aid their decision making. According to Cindi Howson at the MIT Chief Data Officer...

According to the Organization for Economic Co-operation and Development (OECD), digital trade has been impactful in connecting many businesses to consumers at a global level.  Digital trade has significantly cut the costs of cross-border transactions, promoted coordination amongst value chains globally, and encouraged diffusion of technologies and ideas through innovations. By definition, digital trade entails...